Keep Your Message Strong and Focused
A rambling message is an easily ignored one.
The thing that leads to these kinds of messages is when a company has too much they want to say and not enough time to say it in. The best way to be sure that you stay focused with your message is by figuring out a single message for each advertisement you do and never straying too far from whatever it is.
Before you start up creating any type of marketing first ask yourself exactly what your message is going to be. If you have some flyer printing in the works decide on a very clear to the point message you can use as the central theme of your flyers. Everything about your flyers needs to be focused on whatever point you’re trying to make.
The choice of words you use, the images you pick, and even the layout of the flyer needs to be done with your core message in mind. Often companies will spread out the same message over multiple types of marketing over a certain period of time. They’ll pick a core message for each quarter of the year, and everything they do during that quarter will be done with the message I mind.
I’ve even seen companies that did this over the course of an entire year. What will work best will depend on your company and the industry that you’re in, so I can’t sit here now and say one specific thing is going to work best for you.
One thing to consider also is what your overall company message is. Every company needs to have a clear message as well, and each marketing push, such as that flyer printing, needs to also expand on the overall company theme.
The best way to test how successful you are is by picking up one of your flyers and asking yourself how quickly you figure out what the overall message is the flyer is trying to get across. Have outsiders look at some sample flyers and ask them how quickly they get what the point is.
Any good advertisement is going to deliver its message as quickly as possible. If you can figure out what the message is in a few seconds that you know you’re on the right path. When the message becomes murky and convoluted it starts to take a long time to figure out exactly what the flyer is trying to say.
Every kind of marketing you get done needs to have a clear message, it needs to be understood as quickly as possible, and it needs to be heavily connected with your overall company message. If you can pull these things off than you have exactly what you need.
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